01
Drills
One objection, played out loud, start to finish.
She stalls, repeats herself, gets polite and evasive, the way real ones do.
$149 onceWatch a Round
Round 1 · liveRetail · kitchen table · 2,400 sq ft · quoted $18,400
She says the other guy is half your price.Answer her out loud.
Objection Lab is a sparring partner for in-home roofing reps. The homeowner speaks, stalls, and quotes you back to yourself — until you stop folding.
Watch a Round
3 minutes, out loud, in the truck.
$149 once. No subscription.
01The room
Alone in her kitchen. A $18,400 number on the table. No manager within 30 miles.
She wants a decision tonight. The deal dies on 5 sentences that every rep can recite and almost none has ever practiced saying out loud.
So you practice on homeowners. Tuition is $1,500 to $5,000 in commission, per sit, paid by you.
- 01“Your price is double the other guy.”
- 02“I need to talk to my spouse.”
- 03“I want to get another quote.”
- 04“Let me think about it.”
- 05“My insurance only approved this much.”
02One Round, from the transcript
This is what losing the room looks like.
Drill — the price objection
Homeowner — Dana, kitchen table
Holding — a competitor at $9,800
You hold a button and answer out loud. She replies in a few seconds, built out of what you actually just said.
- Dana01 / 05
“I've got another guy at $9,800 for the same roof. You're double him.”
- You02 / 05
“Ours is a lifetime shingle, and we replace decking if it's soft. It's not the same roof.”
- Dana03 / 05
“So a better warranty is worth $8,600 to me?”
She built that out of your own sentence.
- You04 / 05
“I could probably take $1,200 off if you sign tonight.”
Break Point
- Dana05 / 05
“Let me think about it. I'll talk to my husband and call you.”
Folded on exchange 5 of 5.
Grade41Folded · 0 for 1
Break Point
“I could probably take $1,200 off if you sign tonight.”
You dropped $1,200 before she asked twice. She stopped shopping for a roof and started shopping for a discount.
What a closer says here
“His number has no decking in it. If yours is soft, he comes back for $3,000 more. Want to see where it says that?”
Run it againTomorrow: the same Drill, until it stops beating you
03Why it works
Objection handling is a physical skill, not knowledge.
You don't need to be told what to say. You need repetitions of saying it while someone argues back.
Nobody argues that pilots should learn engine failures on passengers. 50 Rounds against a machine cost you nothing and no commission.
02
Truck Mode
Parked outside the house, 90 seconds to think.
Say what she just said. Get 3 answers under 25 words each — a reframe, a question back, a close.
03
Weak Spots
The Drills that still beat you, with your record on each.
2 of 6 on the spouse stall. It queues itself again tomorrow at 5:30 am.
04What you have instead today
Everything else talks at you, or needs your boss to sign.
Ride-along with your manager
Quarterly, if he has the hours. He has 10 reps.
The company training day
The forgetting curve erases it inside a week.
Rilla, Siro, AmpUp
$300 to $500 per rep per month, your employer signs, and a microphone goes in her house.
YouTube and the Facebook groups
Free, contradictory, and never once rehearsed out loud.
A $97 course
It talks at you. It has never heard you speak.
Objection Lab
$149 once, bought with your own card, and it argues back tonight.
05The price, stated once
Lose to a machine 50 times so you stop losing kitchens.
One Round takes 3 minutes. One lost sit takes $1,500 to $5,000 out of your own pocket.
$149once
Lifetime License
- Every Drill, played out loud
- Truck Mode, parked outside the house
- Your Weak Spot queue, every morning
- A fair-use ceiling on Rounds, shown as a number
- 7-day refund, by email, no questions
No subscription. No monthly billing. No demo, no contract, and no microphone in a customer's house.
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