Reframe01
“We can patch it. Most manufacturers void the warranty on a partial repair to a 16-year-old roof.”
Objection Library
Retail · attic inspection · 2,500 sq ft · quoted $18,200 for full replacement · roof is 16 years old with a single visible leak
“Can't you fix that one spot instead?”
The spot repair ask
01What she means
She sees one leak, so she assumes one problem, and one problem should have one small fix.
She is trying to spend hundreds instead of thousands, which is a reasonable instinct on its own.
Nobody has shown her that the rest of the roof is aging at the same rate as the leak.
02Why reps fold
The rep quotes the small repair rather than argue, and books an easy yes today.
He never mentions that most manufacturers void the shingle warranty on a partial patch.
In 2 years the patch fails again next to a roof that is now 18 years old.
03The words that hold
3 answers, each under 25 words, so you can carry one in.
Question back02
“If the patch voids coverage on the rest of the roof, is that still the cheaper option?”
Close03
“Let me show you the warranty language on partial repairs, then you pick the spot or the roof.”
Say all 3 out loud once, right now, before you read the next part. The one you can say without reading it is the one you own.
04Where this one usually breaks
Break Point
“Sure, I can just patch that section for you.”
You quoted the cheap fix and never mentioned the warranty she just lost on the whole roof.
When you hold, she says
“Wait, patching it voids the rest of the warranty?”
That is the whole celebration. She stops arguing and starts asking what you need from her.
You have read the words. She has not heard you say them yet.
In the Drill, the homeowner opens with this exact line, pushes back on whatever you actually said, and you get a Grade with your own losing sentence quoted back.
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