Reframe01
“Hail does not leak on day one. It breaks the mat, and the roof fails 2 winters later, uncovered.”
Objection Library
Storm · door knock 6 weeks after hail · no interior damage · neighbours already approved
“My roof isn't leaking. Why would I replace it?”
The no-leak stall
01What she means
She is using the only test she has: a stain on a ceiling. By that test, every hail roof passes.
She thinks you are selling her a repair she does not need with money she does not have.
Underneath it she is asking whether you are the kind of contractor who invents damage.
02Why reps fold
The rep argues about granules and mat fractures, and it sounds like a script.
Or he warns her about a leak that has not happened, and she hears fear-selling.
He never gives her a clock: hail damage has a claim window, and the window closes.
03The words that hold
3 answers, each under 25 words, so you can carry one in.
Question back02
“If it turns out there is damage, would you rather find it now or after the claim window closes?”
Close03
“Let me photograph 4 slopes. If there is nothing, I tell you that and you never hear from me.”
Say all 3 out loud once, right now, before you read the next part. The one you can say without reading it is the one you own.
04Where this one usually breaks
Break Point
“Well, you'll definitely have a leak soon if you don't do this.”
You predicted a disaster you cannot prove, and became one more guy scaring her.
When you hold, she says
“Fine. Take the pictures.”
That is the whole celebration. She stops arguing and starts asking what you need from her.
You have read the words. She has not heard you say them yet.
In the Drill, the homeowner opens with this exact line, pushes back on whatever you actually said, and you get a Grade with your own losing sentence quoted back.
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